Post by account_disabled on Feb 28, 2024 6:36:28 GMT
Abrand wants to be perceived in the market. are for internal use. For example the phrase Amazon uses is Our vision is to be the most customercentric company on earth to build a place where people can find and discover anything they want to buy online. Product To carry out creative work on a product it is necessary to know it in depth. What it is what category it belongs to where it is sold how and where it is distributed what is its price quality and how many varieties exist. Background and objectives How to put together a brief and a new campaign if the previous creative efforts and their results are not known It would be similar to the doctor who must treat a patient for his current symptoms without knowing his medical history and the true reasons that triggered his state of health.
It is necessary to be aware of the campaigns that have been carried out around the brand in the past and the results obtained. With this information we will avoid making the C Level Contact List same mistakes we will be able to rely on successes and we will know the weak points that need to be reinforced. Who is the campaign aimed at A section that should not be forgotten when planning how to make a brand brief is the type of audience to which the advertising message is directed in this way all creative efforts will have a direction and will be made based on the preferences and needs of this market segment.
Who they are where they live what their age range is where they work how much they earn what they like what bothers them what their pain points are. Challenges and objectives What needs do clients currently have and how the project should resolve them. What specific results are expected to be obtained and in how much time. What opportunities but also what threats there are. Competitors Who is the direct.
It is necessary to be aware of the campaigns that have been carried out around the brand in the past and the results obtained. With this information we will avoid making the C Level Contact List same mistakes we will be able to rely on successes and we will know the weak points that need to be reinforced. Who is the campaign aimed at A section that should not be forgotten when planning how to make a brand brief is the type of audience to which the advertising message is directed in this way all creative efforts will have a direction and will be made based on the preferences and needs of this market segment.
Who they are where they live what their age range is where they work how much they earn what they like what bothers them what their pain points are. Challenges and objectives What needs do clients currently have and how the project should resolve them. What specific results are expected to be obtained and in how much time. What opportunities but also what threats there are. Competitors Who is the direct.