Post by account_disabled on Mar 16, 2024 5:52:18 GMT
You may not know, but it's been some time since Firefox, Mozilla and Safari announced the end of third-party cookies.
The news is that, by 2023, Google Chrome will follow the AQB Directory same path as its competitors . This means that the most used browser in the world will definitely close the door on this strategy for tracking data.
Does your business use online campaigns to capture leads? Know that he will be directly impacted.
But do not worry! In this content, we will show what the end of third-party cookies means and how your company can adapt to this new development, which is expected to revolutionize the online advertising market.
Keep reading and discover everything!
What are third-party cookies?
First of all, you need to understand what cookies are. They are nothing more than traces that the user leaves on the web.
If you authorize it, cookies will save your login information, activate automatic filling, record your preferences, among other actions.
On the other hand, third-party cookies collect data differently. This is because they are used by advertisers that do not belong to the domain of the website being visited.
In this case, cookies follow the user anywhere on the web. Its objective is to offer advertisements according to your preferences.
Controversial practice
You probably don't know, but third-party cookies have been around since the dawn of the internet era. It was in the 1990s that they began to track user preferences, without causing major embarrassment.
However, everything changed with the institution of the LGPD (General Data Protection Law) in 2020. Since then, this practice has begun to be questioned.
You may have already noticed that all websites now ask for permission to use cookies. This is a requirement of the LGPD.
The news is that, by 2023, Google Chrome will follow the AQB Directory same path as its competitors . This means that the most used browser in the world will definitely close the door on this strategy for tracking data.
Does your business use online campaigns to capture leads? Know that he will be directly impacted.
But do not worry! In this content, we will show what the end of third-party cookies means and how your company can adapt to this new development, which is expected to revolutionize the online advertising market.
Keep reading and discover everything!
What are third-party cookies?
First of all, you need to understand what cookies are. They are nothing more than traces that the user leaves on the web.
If you authorize it, cookies will save your login information, activate automatic filling, record your preferences, among other actions.
On the other hand, third-party cookies collect data differently. This is because they are used by advertisers that do not belong to the domain of the website being visited.
In this case, cookies follow the user anywhere on the web. Its objective is to offer advertisements according to your preferences.
Controversial practice
You probably don't know, but third-party cookies have been around since the dawn of the internet era. It was in the 1990s that they began to track user preferences, without causing major embarrassment.
However, everything changed with the institution of the LGPD (General Data Protection Law) in 2020. Since then, this practice has begun to be questioned.
You may have already noticed that all websites now ask for permission to use cookies. This is a requirement of the LGPD.